I become a WordPress specialist after using Drupal for a long time, the reason I switched is simple…
Experts agree that WordPress is the ideal solution for most small and medium sized businesses, especially if they want to update the site themselves. And these days, who doesn’t.
But why is a WordPress specialist your best choice?
Simple, you get good results and only have to employ one person, me.
Web design, SEO and programming are big subjects and employing a large agency ensures you get a…
- Specialist graphic designer.
- SEO specialist.
- PHP specialist.
- HTML and CSS specialist.
- WordPress specialist.
The list of specialists goes on and on and as you need more experts you pay more money.
An irresistible combination for any WordPress specialist (the StudioPress Genesis Pro.
All StudioPress themes are built on the Genesis framework. A WordPress framework is a base theme or web design that is so powerful, flexible and adaptable that it can be used as a base to easily build many other sites on. A WordPress specialist can change the whole look of a Genesis based site by changing one file, style.css. This means you keep all of the built in security, SEO and configurability of Genesis while completely changing the look of the site.
Another great feature of the framework is the ability to add, move or completely remove whole chunks of your website by changing just one or two lines of code. The code below moves the navigation bar from below the header of the site and places it at the very top of the page.
/** Move primary nav menu */
remove_action( ‘genesis_after_header’, ‘genesis_do_nav’ );
add_action( ‘genesis_before_header’, ‘genesis_do_nav’ );
Another bonus of specializing in one code framework is that every site I build uses the same code base, I know where things are because I’ve used the same files many times before. And with over seventy five files to deal with, that’s a real bonus. So I save time and you save money.
To build your site I use…
- WordPress.
- The Genesis framework.
- One of the StudioPress themes. (I can adapt and change the look of a theme for you or even build a theme from scratch if you have the right budget.)
WordPress provides the content management system that makes it easy to update your site. The Genesis framework provides a secure code-base. Here’s a quote from the StudioPress, Genesis website,
“We brought security expert and core WordPress developer Mark Jaquith in to make sure the Genesis Framework had the best security possible. With his help, we built our framework to follow all WordPress security best practices.”
You’re unlikely to find a more competent WordPress expert in security than Mark Jaquith. And using the Genesis Framework ensures your CMS website or blog is locked down tight.
How about an SEO specialist?
There’s a long list of things that a WordPress specialist can do to ensure your site ranks well in Google here are some ways the Genesis framework helps…
- Your website content is easy for Google to access. The code is easy for search-engines to crawl.
- The site structure is built from clean code that is easy to optimise, this is a must. This system makes it easy for you to avoid duplicate content, Google hates duplicate content and it’s a common SEO problem. Genesis solves the problem for you.
- The right html tags are built in and easy to use. Meta tags such as title, description and image alt tags are essential if you want your site to rank well. These are not only built in to Genesis, they’re easy to use too, you just type the right content into a text box provided. Simple. If you update your own site, this is one of the first things a WordPress specialist will show you how to do.
The reason why Genesis has such good SEO features…
Simple they brought in another specialist an expert called Greg Boser, partner and SVP of search marketing powerhouse BlueGlass Interactive. The work he did ensures that your website or blog is easy to optimize for the search-engines such as Google.
Your web design, the look and feel of your site.
I’m licensed to use any StudioPress core theme on any site I build at no extra cost, I’ve paid up front. A wise move for me as a WordPress specialist and you as my customer, don’t you think?
Here’s what you get…
You can choose from the StudioPress designed themes from the StudioPress Genesis Pro Package. At no extra cost to you.
If you’ve seen a design offered for sale that is not in the Genesis Pro package but runs on the Genesis framework, you could use that too. These usually cost about $25 extra but save many hours work for me and lots of money for you.
The bottom line…
As a WordPress specialist I concentrate on the things that are important to you.
- Looking professional.
- Good built in SEO features.
- Top quality security features.
I do this in the most cost effective way I can, using industry standard tools and code. Because I use WordPress and the Genesis framework it’s easy for you to add pages to your own site. And you’re not tied in to using my services in future. Any good web designer or agency will be able to work on the site, because it’s built on the popular Genesis framework.
So, if you’re looking for a WordPress specialist in Bradford, Leeds or surrounding areas contact me, we can have a no obligation chat to see if we’d like to work together.