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You are here: Home / Writing Content For A Small Business Website / Homepage Headline and Subheading for a Service Business

Homepage Headline and Subheading for a Service Business

The headline and sub-headline of your homepage should state…

  • This is what I do
  • These are the people I help
  • My clients have this problem
  • And this is the end result they get from my services

It’s also a good idea to hint at the size of your business. If you’re a one-man band, you might be cheaper than an agency. If you’re an agency you might cost more but have dedicated experts in several areas. Such as web design, copywriting, SEO and pay per click advertising.

This is a simple example of a service business headline and sub heading…

Do you need to drive more traffic to your website?

I help small businesses to get listed on the first page of Google, and to win more clients.

Heading and Subheading for a Client Winner website
Heading and Subheading for a Client Winner website

In two short sentences, you’ve discovered if you’re in the right place or not. If you’re a small business and you want to get listed on page one of Google, you’re in the right place.

You don’t need to list everything you do, in your homepage headline. You need to convince the reader that they’re on the right scent trail. That it’s worth sticking around. Make them curious to find out more about this website and the business behind it.

Make them think “this looks interesting, I’ll read some more”.

The 5-second test

Show someone your homepage for 5 seconds. Then ask them if they can tell you…

  • What is the site called, could you find it again?
  • What problem does the site solve, what service does the site offer?
  • Who would the site be useful for?

If they answer correctly, you can move on to building the rest of your homepage.

Next Tutorial > 

Category: Writing Content For A Small Business Website

About Philip Gledhill

Philip helps small and medium service businesses build and maintain clean, minimalist, professional looking websites. He loves clear, concise, customer focused content, and websites that are easy to navigate. His motto is focus on your customer and keep it simple.

Previous Post: « Deliver a Clear and Simple Message to Google and to Your Clients
Next Post: Navigation and Web Pages Needed for a Service Business Website »

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Writing Content For A Business Website

  • The 5 Minute Guide: Start Here
  • Writing Content
  • Don’t Aim For Perfection
  • Page Names And Navigation
  • Your Homepage Headline
  • Homepage Content
  • Deliver a Clear and Simple Message
  • Services Page
  • About Us Page
  • Contact Us Page
  • Overcoming Objections
  • Do They Want What You Sell
  • Miscellaneous Tips
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Bonus Website Content Tutorials

  • Cornerstone Content
  • Writing good website content
  • Category Listing Pages

Links: Writing Website Content

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