You need to overcome every objection. And you need to neutralize every fear that your prospect has about doing business with you. Is your offer irresistible? First, make sure you offer something that your prospect wants and needs. Then make sure your prospect gets a good return when they invest in your services. And make it easy for …
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Write A Good First Draft, Don’t Aim For Perfection
Your aim is to build a good first draft of your website and then hone, refine and build and improve upon that over time. Building a perfect website, from scratch, the first time is impossible. If you don’t want to set up WordPress yourself, Client Winner can help you at a reasonable price Write a good first draft So …
Do They Want What You Sell
And, can you find them to deliver your message? The first rule of business is… Know your clients and their problems. Then analyze your product or service. So you can understand why your clients buy from YOU and not your competitor. The question you need to answer is. Do prospects want what you’re selling, enough …
Navigation and Web Pages Needed for a Service Business Website
These are the pages needed for a service business website… Home About Services Case studies Portfolio Pricing Blog Contact If you offer one specific service. You could name that service in your navigation bar. This makes it clear what service you offer. Instead of Services, for instance, you could put Logo Design. Don’t use “Us” …
Homepage Headline and Subheading for a Service Business
The headline and sub-headline of your homepage should state… This is what I do These are the people I help My clients have this problem And this is the end result they get from my services It’s also a good idea to hint at the size of your business. If you’re a one-man band, you …
Deliver a Clear and Simple Message to Google and to Your Clients
What are we aiming at? I want you to get off the fence. I want you to understand that getting your own website is not “Pie in The Sky”. You can have your own website soon. If you focus on delivering the clear easy to understand message your clients need to hear. When asked, “how …
Miscellaneous Tips For Writing Web Page Content
This is a collection of tips and advice that didn’t deserve their own page but are too important to leave out. Web design tips If you use WordPress, good quality plugins and a good theme, you’ll have few web design problems. Forget about making trivial tweaks to your design. Concentrate on getting your website content …
Writing About Pages That Win Clients
Most people don’t like writing about themselves. They don’t like to brag or blow their own trumpet. Luckily your about page is not about you. Your about page is about your client and their problems And how well placed you are to help your client solve their problems. So for your business to be a …
Contact Form 7 Tutorial – A Simple Guide For New Users
Contact Form 7 is much more powerful than most of the free form plugins but, Contact Form 7 is not drag and drop. However, once you learn a few basic principles, Contact Form 7 is surprisingly easy to use. Using Contact Form 7 Setting up email in Contact Form 7 To make a really simple …
Genesis Simple FAQ plugin: Making a single FAQ list
Condensed instructions for WordPress power users Install the plugin. Go to Dashboard > Simple FAQs > Add new. Then use this shortcode [gs_faq] to display the FAQs. This is what the Genesis FAQ looks like using the sample theme. The styling will be different depending on the specific theme you use. In this first tutorial I …
Using FAQ Categories to display FAQ lists using the Genesis Simple FAQs plugin
The quick overview for WordPress power users How to display a list of FAQ questions from one FAQ category, using that category’s shortcode Make an FAQ category: Dashboard > Simple FAQs > Categories Make a set of FAQ questions and assign each FAQ to this category Go back to: Dashboard > Simple FAQs > Categories …
Displaying Genesis Simple FAQs in widget areas
When you install the Genesis FAQ plugin, a new FAQ widget is added to… Dashboard > Appearance > Widgets This tutorial shows you how to use that Genesis FAQ widget to add a list of frequently asked questions to any widget area. To use the FAQ widget, you don’t have to use a shortcode. …
Quick Tips: Making FAQs, making FAQ categories and finding FAQ shortcodes
Before you can use the Genesis Simple FAQ plugin to make FAQ lists, you’ll need to know how to… Add new FAQ questions Add new FAQ categories Find the shortcodes for your individual FAQ questions Find the shortcodes for your FAQ categories How to add a new FAQ question in Genesis Simple FAQs After …
Shortcodes for the Genesis Simple FAQ plugin
The Genesis Simple FAQ plugin uses a simple shortcode to display your FAQ questions… [gs_faq] This shortcode displays every FAQ question you’ve made. See a sample FAQ list here. If necessary you can add some parameters to this shortcode giving you more control over the output. The parameters The id parameter: each FAQ question …
Using the Widget Import Files to set up Academy Pro theme
The Widget Importer and Exporter plugin enables you to set up the widgets used on the homepage of the Academy Pro theme in a fraction of the usual time. To follow along with these videos and tutorials you’ll need Academy Pro theme and three plugins installed and activated… Academy pro theme Widget Importer & Exporter …
Academy Pro Top Banner Settings
Academy Pro theme has an optional banner that you can display across the very top of the site. This tutorial helps you configure those Academy Pro Top Banner Settings. To customize the Academy Pro Top Banner Settings go to … Dashboard > Appearance > Customize > Academy Pro Settings > Top Banner Settings In the …
Academy Pro Hero Settings
The Hero Header section of Academy Pro theme is surprisingly easy to set up, once you know how to do it. Quick tip… There’s an easy way to get to all of the Academy Pro Hero Settings. When you’re logged in, view the front page of your website Look in the black bar at the …
Academy Pro Front-Page-1 widget area settings
In this tutorial we’ll change the text in the Front-Page-1 widget area of Academy Pro theme. This widget area is immediately below the row of logos on the demo home page. On the demo site it looks like this… In the demo site the Front-Page-1 widget area contains two HTML widgets. If you’ve used my …
Academy Pro Front-Page-2 widget area settings
The icon code I mention in the video is HERE In the front page of Academy Pro theme you’ll see a grid of six text boxes with icons above them. This grid is built from six Custom HTML widgets placed in the Front-Page-2 widget area. Each Custom HTML widget contains… Icon code A headline wrapped …
Academy Pro Front-Page-3 widget area settings
Front-Page-3 widget area in Academy Pro theme contains a Custom HTML widget. This is what Front-Page-3 widget area looks like on the homepage of Academy Pro theme. The settings for this widget are… Headline: this is the widget title Red rounded button: this is the link with a class of “button” Text button with red …
Academy Pro Front-Page-4 widget area settings
The testimonials section of Academy Pro demo page displays three testimonials below a short line of text. If you used my .wie widget import files to setup your front page, all you have to do now is carefully customize the text that is already in the widgets. If you’re starting from scratch and you want …
Academy Pro Front-Page-5 widget area settings
On the Academy Pro demo site, the Front-Page-5 widget area displays the “About The Instructor” information… On the demo site this widget area contains two widgets An image widget A Custom HTML widget The image you use should be 300 pixels wide, the height is less important. Setting up the widgets in your own site …
Academy Pro Front-Page-6 widget area settings
Please note! This page is divided into two sections… The eNews (mailing list) sign up box The FAQ section On the Academy Pro demo site Front-Page-6 widget area has an eNews Extended widget on the left and a Genesis Simple FAQ widget on the right. The Genesis eNews mailing list signup box I’ve made a …
Academy Pro Customizer Settings
These are some Extra Settings for Academy Pro theme. In this tutorial I’m not listing every setting in the customizer. I’m only dealing with the settings that are specific to Academy Pro. Go to: Dashboard > Customize and you’ll see this dialogue box. 1.) Colours To change the colour scheme go to: Dashboard > Customize …
Install Hello Pro Theme and Plugins
Hello Pro is a great looking theme sold by StudioPress. It’s ideal for service selling professionals and creative agencies. To setup Hello Pro theme like the demo you will need… The theme Hello Pro theme and the Genesis Framework The plugins Genesis Portfolio Pro Display Posts Shortcode Social Proof (Testimonials) Slider Genesis eNews Extended You …