A letter to my customers.

How to Get a Website for Your Small Service Business

Are you overwhelmed by the prospect of getting a website? Everyone is. You’re not a web designer, computer programmer, or copywriter. There’s so much you don’t know about this entire process. And the prospect of being summoned to an agency’s fancy, expensive and super cool headquarters, then being boxed into a corner by their sales team, stops you in your tracks. You think let’s put this off for another month or two. You know you must have a website if you want to compete with your rivals.

But you realize there is a cost to not dealing with this, so what do you do?

If you ignore your website problem, it just gets worse. 

If you don’t have a website, when a customer searches Google for the service you provide, they’ll only find your competitor. Even if they would like to find out about your business, they can’t find that information at the time they need it. So there’s a good chance your competitor will take that customer and you’ll miss out.

What most people do in your situation and why it doesn’t work.

Try to build their own website.

Big web hosting companies promise you a professional website by clicking a single button. Daft as it sounds, you can actually do this. But few people can convert that stock template into a website that sells their services. 

Another big problem with the DIY approach is that your customers can spot an amateurish website and assume it belongs to an amateurish business.

Employ a fancy award-winning designer.

If your designer has won awards, make sure those awards are for increasing their clients’ sales, not for design. You do not need a fancy design to promote your service business. You need a professional design with the right content.

Pay for complicated sales funnels and pay per click advertising.

Pay per click (PPC) advertising can work for some businesses some of the time. But be careful. You’ve seen the annoying cookie notice that pops up on most websites now. That’s because the amount of information website owners gather about you as you travel about the Internet worries everyone, even the government. 

You can use cookies to target people after they’ve visited your website, it’s called re-targeting. But to profit from cookies and complicated sales funnels, you need a lot of website visitors and a big budget.

It’s easy for an advertising agency to convince a small service business that, if you give them enough money, they can bring in all the leads you can handle. They can do that. But make sure you don’t pay more to gain customers than you get paid for serving them.

Proceed with caution

Employ a local trustworthy freelancer and pay them £500 to £1000.

Employing a freelancer is often a good idea. But make sure they have an excellent track record. Can they bring in work for a business like yours? If possible, ask their past customers if they would recommend them.

When you ask your friends about a business, listen for results. For instance, our sales went up after we got the new website. Or, we get loads more qualified leads now. If someone tells you they had loads of fun meetings with our web designer in coffee shops, but our sales were unaffected, think again about who you’re employing.

What you and your web designer need to know.

  • You need to understand your customers.
  • Know what they want.
  • You need to know how to articulate how your service meets your customer’s needs and solves your customer’s problems in a way that motivates them to buy.

What happens if you just do nothing? If you just keep doing what you’ve been doing?

If you keep on doing what you’ve always done, will you keep on getting the results you’ve always got?

Not necessarily. If your competitor’s website provides the information customers need, and customers find that website. But they can’t find any information about you. You won’t be on their short list. So, the amount of work you’re getting might slowly dwindle. This is not good for business. You could struggle to find work. While your competitor has twice as many customers. Their own customers and yours. All because customers couldn’t find you when they needed to.

How I can help you get a professional website at a fraction of its usual cost.

I’ve got an answer that works. Here’s the story: People would love it if I would come to their premises, analyse their business, then write the copy and design a bespoke website just for them.

But they can’t afford that. Even if they could afford it, I haven’t enough time to help every business one to one.

Then I had an idea: I can help several people at once. So, I wrote guides and templates to help you gather the information you need for your website. When I build the website, which is the hardest part of the job, I use an adaptable WordPress theme. So, I build professional websites fast.

This is the first or starter version of your website. You can edit it whenever and as often as you need to. However, the guides and templates I provide you with ensure you include most of the information your website needs. So, although you can tweak and improve your website after it’s built, you don’t need to. Because I specifically designed the website I build for you to promote your service business online.

What do you need to do? Read the guides and fill in the blanks in the worksheets that I provide for you.

The best part of this system is you get a professional website containing all the information customers need and it costs you a fraction of the price you would normally pay.

Finally, It’s Your Turn

When you sign up for one of these websites, I personally build the site for you.

I take the information you provided using my copy and paste guides and use that information to build you a WordPress website. I base the websites I build on best practices and tried and tested principles. Countless other service businesses worldwide use these best practices to create their own websites.

You get the four main web pages. Home, about, services, and contact.

You also get the option of having a portfolio section on your website. Using your portfolio section, you yourself can add as many posts as you like to display your work. So, week by week, as you complete each new job, you can write a short description of that work, then show photos enabling prospective customers to see the work you’ve done so they can see what type of results they could expect if they employed you to do the work they need doing.

  • So, you get a WordPress website.
  • With the four main business pages.
  • With your text and images added.
  • A portfolio section if needed.

 In short, you get a website designed to sell your services.

That’s right – this is a service that, if I offered it on a one-to-one basis, would cost a minimum of £500 but it’s yours for a fraction of that amount.

It all comes as part of the package.

And you are 100% safe to try this out. That’s all I’m suggesting. Just read through my online guides, then try writing your website text using my fill in the blanks documents to see if it works for you. If it does, you’ll be delighted – and I think that’s exactly what’s about to happen. We’ll continue our time together and finish up your project. If for some reason you don’t think this system is right for you, then just save any text you’ve written and use it to build your own website or use it to explain to any other web designer what your business does and what content you’d like on your website. We’ll still be friends. And you’ll have a much better idea of what content your service business website needs.

It’s Decision Time

You have a choice to make:

Do what you’ve been doing (or worse, do nothing at all). You know where that will lead. No sales. No money. No business. Is that really what you want?

New actions get new results. Use my guides and fill in the blanks cheat sheets to get the website your business needs to compete in the modern world. A website that could make your business a genuine contender in your industry. Who knows, it could really change your fortunes, maybe even make you rich.

Which of those options do you really want for yourself?

Here’s what to do now…

Just send me an email to contactphilip(at)philipgledhill.co.uk telling me a bit about your business and asking for more information. If my service is a good fit for your needs, we’ll take it from there. And you could soon be the proud owner of a new website.

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